A brand
is a collection of experiences and associations attached to a
company, organisation, product or service; more specifically, brand
refers to the concrete symbols such as a name, logo, slogan, and
design scheme. A brand is a symbolic embodiment of all the
information connected to a company, organisation, product or
service. -- wikipedia.com. The right kind of branding can do
wonders for your online product or service.
Here's
a list with more information about Branding. Check it out.