"Copywriting is the process of writing the words that promote
a person, business, opinion, or idea. It may be used as
plain text, as a radio or television advertisement, or in a
variety of other media. The main purpose of writing this
marketing copy, or promotional text, is to persuade the
listener or reader to act — to buy a product or subscribe to
a certain viewpoint, for instance. Alternatively, copy might
also be intended to dissuade a reader from a particular
belief or action." – wikipedia.com
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