"Customer
service (also known as Client Service) is the provision of service
to customers before, during and after a purchase. According to
Turban et al, 2002, “Customer service is a series of activities
designed to enhance the level of customer satisfaction – that is,
the feeling that a product or service has met the customer
expectation.” Its importance varies by product, industry and
customer. As an example, an expert customer might require less
pre-purchase service (i.e., advice) than a novice. In many cases,
customer service is more important if the purchase relates to a
“service” as opposed to a “product"." -- wikipedia.com. Improved
customer service equals improved website success.
Here's
a list with more information about Customer Service. Check it out!!
